Menu

Introduction

This Privacy Policy outlines how (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws. By using our services or providing us with your personal information, you agree to the terms of this Privacy Policy.

Collection of Personal Information

We collect personal information through:

  • Direct interactions with you
  • Our website and social media platforms
  • Third parties and public sources
  • Automated technologies or interactions

Types of personal information we may collect include:

  • Identity information
  • Contact information
  • Financial Information
  • Transaction information
  • Technical information
  • Usage information
  • Location information
  • Marketing and communications preferences

We process your personal information based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract
  • Compliance with a legal obligation
  • Protection of legitimate interests

Purposes of Processing

We use your personal information for the following purposes:

  • Conducting lead generation activities
  • Operating our business
  • Providing and improving our services
  • Communicating with you
  • Marketing and advertising
  • Fraud prevention and security
  • Compliance with legal obligations

Sharing of Personal Information

We may share your personal information with:

  • Service providers and third-party operators
  • Regulatory authorities and law enforcement agencies
  • Affiliated companies or business partners

We ensure that third parties process your information lawfully and protect your privacy rights.

International Transfer of Personal Information

We may transfer personal information outside South Africain order to perform our obligations to you in the best method possible. If we do, we will ensure adequate protection measures are in place, in compliance with POPIA.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or alteration. These measures are regularly reviewed and updated.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

Your Rights

Under POPIA, you have the right to:

  • Access your personal information
  • Request correction or deletion of your personal information
  • Object to the processing of your personal information
  • Withdraw consent for processing
  • Lodge a complaint with the Information Regulator

Direct Marketing

We may use your personal information for direct marketing purposes if you have opted in or are an existing customer. You may opt-out of receiving marketing communications at any time.

Sharing of Hashed Personal Information

We may share hashed versions of your personal information, such as email addresses and phone numbers, with advertising platforms and partners for the purposes of targeted advertising, audience matching, and analytics. Hashing is a process that transforms your personal information into a unique string of characters to maintain your privacy. This allows us to leverage your data for marketing purposes while protecting your identity.Specifically:

  • We use industry-standard hashing algorithms (such as SHA256) to convert your personal information into hashed values before sharing with third parties.
  • Hashed data is shared with platforms like Google Ads, Meta (Facebook), and other advertising networks to enable targeted advertising and audience matching.
  • These hashed values cannot be reversed to reveal your original personal information.
  • You may opt-out of having your hashed data shared for advertising purposes at any time by contacting us.

We take precautions to securely transfer and store this hashed data, including using encryption and secure file transfer protocols. However, no method of data transmission or storage is 100% secure. By using our services, you acknowledge and accept the inherent security risks associated with sharing hashed data for advertising purposes.

Use of Cookies

We use cookies and similar technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Contact Information

For any questions or concerns regarding this Privacy Policy or your personal information, please contact our Information Officer:

Mark Smith
Email: mark@little-ads.com

You may also contact the Information Regulator of South Africa:

Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za

By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.